In the video above we discussed what type of target audience we wanted for our music video and digi-pak. We decided that all genders of the age 16-18 was the best idea as it is similar to our age and we like the genre of music we have chosen also, we know both boys and girls who like Lana Del Rey's music therefore, it was only right that we included both genders in our target audience.
We decided that typical stereotypes of this target audience aren't necessarily the best representation due to this age group being closely linked to drugs, drink and non-stop partying however, these stereotypes give us a lot of inspiration for our video as they are commonly seen in this genre of music; Lana Del Rey even uses these stereotypes too. In the word cloud above we have used words that are both stereotypes of this target audience and also words that we perceive as the truth of the stereotype therefore, we have a large variety of inspiration for our coursework.
After some more discussion and conferring with our teachers we have decided to have the age group of 16-18 as a niche audience as it is rather small and then have an age range of 16-22 as an overall target audience as it applies to more people, which will help with the marketing of our artist.
After some more discussion and conferring with our teachers we have decided to have the age group of 16-18 as a niche audience as it is rather small and then have an age range of 16-22 as an overall target audience as it applies to more people, which will help with the marketing of our artist.
